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Users can extract minerals in order to make and manufacture Samsung products in the Lab.

When entering Space Tycoon, the game begins with a story task asking the user to create a virtual product with Samsung’s aliens. ▲ (From the left) Soojung Lee, Doeun Shin, Yeonee Choi and Jaeik Lee: the designers on Samsung’s Corporate Design Center, who participated in Samsung Space Tycoon Projectįrom Making Home Appliances to Decorating Your Lab With Aliens: How To Experience Samsung in Space Tycoon

In order to learn the full story behind the development of this virtual space on Roblox, Samsung Newsroom met with Soojung Lee, Jaeik Lee, Yeonee Choi and Doeun Shin, the designers on Samsung’s Corporate Design Center who led the Space Tycoon Project. In Space Tycoon, young consumers, including Generation (Gen) Z, can naturally interact with the Samsung brand and enjoy more personalized experiences inside the metaverse. This world would be an advanced environment with an abundance of resources, somewhere in the bright future that would allow aliens to research and create new products. The designers imagined a world where ‘Samsung’s aliens’ would create a universe that they would also live in. The idea for the space came from the joke “Samsung must’ve hired an alien,” a joke that people make whenever Samsung launches an innovative product. Space Tycoon is a virtual space where users can build and customize real Samsung products themselves in the metaverse. This universe is called Samsung Space Tycoon, an experimental virtual space that Samsung recently launched on the popular metaverse platform, Roblox.